Oryx Health

The content structure behind a men’s health platform: programmes, categories and FAQs, built to sit alongside a custom patient portal.

Website

The brief

Oryx Health offers treatments such as testosterone and peptide programmes, prescribed by HPCSA-registered doctors after an online consultation. It’s mainly for health-conscious men. Another agency designed the site, and we built it.

The client needed a marketing site that works like a shop without a checkout: a catalogue of programmes people can read about before they take an eligibility assessment, plus FAQs and a blog of educational articles. Buying, consultations and prescriptions all happen in a separate patient portal.

The Testosterone Programme page on Oryx Health, with its eligibility button and information sections — A programme page

My role

I built the structure the content lives in. Programmes are a custom post type set up with ACF Pro, grouped into verticals (a custom taxonomy), and each vertical page is an archive built on top of them. I also built the templates, the programme sliders and the menu.

A diagram of the Oryx Health site: verticals list programmes, each programme has its own page with FAQs, the menu pulls from both, the FAQ page holds the general questions, and "Get started" leads to the separate patient portal — How the content fits together

How I approached it

Most of the templates use Oxygen’s dynamic data. Where it couldn’t do what we needed, like the programme sliders on the vertical pages, I wrote custom PHP in code blocks.

There are two kinds of FAQs. General and business questions live on the FAQ page, while each vertical and programme has its own questions, added in the backend and shown in its template.

Compliance shaped a lot of decisions, because prescription treatments can only be marketed in certain ways.

The menu is a drawer with For Men and For Women tabs, each with its own verticals and popular programmes, and the client can change it in the backend.

The Oryx Health menu drawer on the For Men tab, listing its solutions and popular programmes — For Men

The Oryx Health menu drawer on the For Women tab, with some solutions marked Coming soon — For Women

The result

The site launched in 2026, with every programme, vertical and FAQ editable in the backend.

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